By Olivia Parr-Rud
Today’s companies more and more use info to force judgements that continue them aggressive. in particular with the inflow of huge info, the significance of knowledge research to enhance each size of commercial can't be overstated. information analysts are for this reason well-known; besides the fact that, many hires and potential hires, even if proficient with admire to company and records, lack the information to accomplish enterprise analytics with complicated statistical software program.
Business Analytics utilizing SAS firm consultant and SAS firm Miner is a beginner’s consultant with transparent, illustrated, step by step directions that may lead you thru examples in keeping with company case stories. you are going to formulate the enterprise aim, deal with the information, and practice analyses so you might use to optimize advertising, hazard, and buyer courting administration, in addition to enterprise tactics and human assets. issues contain descriptive research, predictive modeling and analytics, buyer segmentation, marketplace research, share-of-wallet research, penetration research, and enterprise intelligence.
This ebook is a part of the SAS Press program.
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Business Analytics Using SAS Enterprise Guide and SAS Enterprise Miner: A Beginner's Guide by Olivia Parr-Rud