By Jorge Ribeiro
From first rules, this publication teaches survival research through highlighting its relevance to company circumstances. a practical creation to survival research types, it leads you thru enterprise examples that contextualize and encourage the statistical tools and SAS coding. particularly, it illustrates the way to construct a time-to-next-purchase survival version in SAS® company Miner, and it relates each one step to the underlying facts and to Base SAS® and SAS/STAT® software program. Following the various examplesâ€”from information instruction to validation to scoring new customersâ€”you will discover ways to strengthen and observe survival research strategies to situations confronted by way of businesses within the monetary companies, assurance, telecommunication, and advertising industries, together with the subsequent scenarios:
Time-to-next-purchase for marketing
Employer turnover for human assets
Small enterprise portfolio macroeconometric rigidity assessments for banks
International monetary Reporting average (IFRS nine) lifetime likelihood of default for banks and construction societies
"Churn," or attrition, types for the telecommunications and coverage industries
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Business Survival Analysis Using SAS: An Introduction to Lifetime Probabilities by Jorge Ribeiro